Performance creative has been a huge part of my career—so much so, I consider myself an honorary media buyer. I love testing and launching ads, discovering the best hooks, crafting script frameworks, and collaborating with creators.

Performance creative is part science, part lottery, and I thrive on finding the next winner to drive down CPIs, make the ad account perform at its peak, and unlock the next variation to chase.

Below are some of my favorite performance creatives from the past several years, with performance data available upon request.