In a time when dating often feels uncertain and disconnected, we set out to create something more honest and hopeful: a campaign that centered real love.

Partnering with the Collective You, the team captured real Bumble love stories in black and white, sharing each couple’s story in the cities they call home.

The work came to life through OOH across global cities, immersive experiences like surprise giveaways and gallery dinners, and extended into digital spaces spanning social, web, and in-app. Press features in outlets like Adweek, AdAge, and Campaign helped amplify the momentum.