This first media buy after the BFF relaunch had one clear purpose: make it unmistakable that BFF is back. Rooted in our Find Your People brand platform, we built a takeover designed to meet Yo-Pros across Boston, Austin, Chicago, and Philly.

We mapped where our audience lives, commutes, and hangs out, then placed OOH in the highest-impact pockets: transit hubs, nightlife corridors, college neighborhoods, and arts-driven districts so the campaign felt naturally embedded in their day.

Our team translated the refreshed BFF identity into the physical world with energetic photography, butter-yellow brick takeovers, and those signature 3D flowers that literally stop people mid-scroll… and mid-stride.

The result: a bold, unmistakably-BFF presence that sparks curiosity and announces our return with confidence.