Our team wrapped a yellow bus entirely in mirrors for Madrid Pride, Europe’s largest Pride celebration, so everyone could see themselves reflected in the message: “Pride looks good on you.”

Partnering with cultural icons Dulceida and Alba Paul, the activation transformed the parade into a stage for public displays of affection and LGBTQIA+ visibility.

With over 65 influencers onboard and countless moments shared back into culture, the mirrored bus became a moving symbol of equality, joy, and love in all its forms.