A brand relaunch aimed at cementing Gleamin as the dark spot eraser for millennial women.

This digital overhaul spanned refreshed brand photography with models and product, updated packaging, and 100+ paid social creatives tested across Meta and TikTok.

The relaunch reintroduced the brand with scroll-stopping, color-drenched visuals and a messaging framework that tapped into FOMO and the brand’s viral history.