Bumble’s collaboration with Apple TV+’s Ted Lasso brought the show’s fictional dating app, Bantr, to life. During this partnership, I led the strategy and development of all partnership user acquisition and in-app assets, turning Bantr Live—a weekly blind-dating experience in the app—into a powerful tool for driving and retaining new users.

The experience invited users to engage in three-minute conversations without seeing each other’s photos, emphasizing personality over appearance and making the game both fun and effective for acquisition.

The campaign received widespread media attention, with coverage from Mashable, Variety, TechCrunch, and Business Insider.

By integrating a beloved TV series into the app and creating approachable, engaging content, the campaign boosted user engagement while expanding Bumble’s cultural footprint.